Digital Disciplines: Attaining Market Leadership via The Cloud, Big Data, Social, Mobile and The Internet of Things - wiley

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Digital Disciplines: Attaining Market Leadership via The Cloud, Big Data, Social, Mobile and The Internet of Things

Digital Disciplines: Attaining Market Leadership via The Cloud, Big Data, Social, Mobile and The Internet of Things

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Book Description

Digital Disciplines details four strategies that exploit today's digital technologies to create unparalleled customer value. Using non-technical language, this book describes the blueprints that any company, large or small, can use to gain or retain market leadership, based on insights derived from examining modern digital giants such as Amazon, Netflix and Uber, established firms such as Burberry, GE, Nike and Procter & Gamble and lesser-known innovators such as Alvio, Fruition Sciences, Opower and Quirky.