Marketing Analytics: Data-Driven Techiniques with Microsoft Excel - wiley

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Marketing Analytics: Data-Driven Techiniques with Microsoft Excel

Marketing Analytics: Data-Driven Techiniques with Microsoft Excel

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Book Description

Marketing Analytics: Data-Driven Techniques with Microsoft Excel shows business managers and data analysts how to use a relatively simple tool--Excel---to analyze useful business information using powerful analytic techniques. This comprehensive book shows how to use each technique to solve a practical business problem and achieve optimum marketing results.