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Service Management and Marketing: Customer Management in Service Competition, 3ed

By (author) Christian Gronroos is Professor of Service and Relationship Marketing at the Hanken Swedish School of Economics and Business Administration, Finland, where he is chairperson of the research centre CERS (Centre for Relationship Marketing and Service Management). He is also a former visiting Professor at Arizona State University and a research fellow of its Centre for Services Marketing and Management. He has received the American Marketing Association
eISBN 9788126582761
Print ISBN 9788126512874
Pages 496
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