Strategic Market Management: Global Perspectives - wiley

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Strategic Market Management: Global Perspectives

Strategic Market Management: Global Perspectives

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Book Description

The new edition text is a mainstream text suitable for all business students studying strategy and marketing courses. A global perspective is an essential aspect of the new edition. This reflects the lived experience of the student reader but also their likely professional challenges. This is achieved by the use of examples and vignettes. For the new edition, new examples have been employed to drive the global ambition.