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141 results found for "David A. Aaker, V. Kumar, Robert P. Leone, George S. Day"
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Marketing Research, 11ed, ISV

Marketers now have the opportunity to invest in more data research and take advantage of social networking. The new eleventh edition shows them how to utilize these techniques to compliment…
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Marketing Research

Format : eBook
The 11th Edition of Marketing Research (by Aaker et al.) has been adapted to Indian perspective without much dilution of its global flavor. Keeping in mind the learning requirements of Indian students…
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Strategic Market Management: Global Perspectives

Format : eBook
The new edition text is a mainstream text suitable for all business students studying strategy and marketing courses. A global perspective is an essential aspect of the new edition. This reflects the…
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Human Resource Management, 11ed, ISV

The 11th Edition of Human Resource Management helps students understand and remember concepts through a straightforward and conversational writing style and a wealth of examples to clarify ideas and…
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Signals and Systems

Format : eBook
This book presents the theory and concepts of Signals and Systems through analytical examples in a simple and lucid manner. This book is suitable for a one-semester undergraduate level course in…
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